October 13, 2026
Player consent now required for AI video too: AFL makes Sportsbet pull Lachie Neale clip
Sportsbet has pulled an AI video in which AFL player Lachie Neale says "I want to thank myself for believing in myself." On Oct 13, the league demanded that its betting partner stop putting athletes in AI content without their consent and take down videos in which AFL stars recite lines from movies and speeches.
Sportsbet has pulled an AI video in which AFL player Lachie Neale says "I want to thank myself for believing in myself." On Oct 13, the league demanded that its betting partner stop putting athletes in AI content without their consent and take down videos in which AFL stars recite lines from movies and speeches.
The bookmaker will now agree its rules for AI videos with the league: Sportsbet says the two are working on them together.