Product Photos, Not Campaigns, Are the First to Move to AI: About You Runs Around 90% Through It

According to a Reddit post by the author, About You runs around 90% of its online store production through Scayle Studios' neural network workflows. In Q4 2024, Zalando made around 70% of its editorial campaign photos with neural networks, and H&M chose digital twins of 30 real models, with their consent and pay.