September 18, 2026
A product video can be made without costly production: Pika turns a brief into a finished video
On September 18, 2026, Pika unveiled the Product Ad app, which turns a strategic brief and brand materials into a finished ad video. The separate App Sizzle Video assembles a 15-second launch video from an app link, product screens, or screenshots.
Pika
@pika_labs
We created the Product Ad app for times when you need a high-end video for a product but cannot afford expensive production. It takes your strategic brief and brand materials, then works with you to align the script and shot plan. The result is a video ready to go to market.
Today, we’re unveiling the new Pika—an AI creative platform made for and by Creatives. It’s simple. Comprehensive. And it’s designed for outputs that meet exacting standards. We’re on a mission to build AI for the future of creative work. And the new Pika product is just the beginning.
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Previously, Pika offered separate skills for branding, screens, and launch video. On May 28, 2026, the company released the Founder Starter Kit with 4 skills: Build-a-Brand, App Store Screens, App Sizzle Video, and Founder video. Product Ad now connects a strategic brief and brand materials in one process: it helps align the script and shot plan, then delivers a video ready to launch.
How to get it. In Claude Code, Pika MCP connects at `https://experiment-mcp.pika.art/api/mcp`, then requires authorization. The related skills are installed with `npx skills add Pika-Labs/Pika-Plugins -all -y`. Build-a-Brand asks about the target audience and vibe, suggests name options and 3 directions, then creates brand guidelines in `brand.md` once approved. App Store Screens can use `brand.md` and a product design in Figma. App Sizzle Video creates a 15-second launch video from an app link, product screens, or screenshots.
Price. Starter costs $10 per month for 900 credits, Creator $35 for 3150 credits, and Fancy $95 for 8550 credits. A commercial license is included with Creator and Fancy. Prices checked on 18.09.2026.
Pika calls Product Ad the beginning of a platform for the full creative-work chain.
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