September 19, 2026
AI is consuming the source it feeds on: Microsoft executive calls it a "doom loop"
A Microsoft executive wrote in an internal document: the company's AI content strategy has started a “doom loop.” Models take texts from media outlets, give nothing in return, and are left without source material.
A Microsoft executive wrote in an internal document: the company's AI content strategy has started a “doom loop.” Models take texts from media outlets, give nothing in return, and are left without source material.
The less new text media outlets publish, the less fresh material reaches models: that is the loop.
