Jacquard
0index_JacquardCapital D
Brand messaging generator from Jacquard, formerly Phrasee: writes and tests emails, SMS, and push notifications in the brand's voice, selecting wording based on audience response. A bet on brand language in campaigns.
Facts
- Founded in London in 2015 by Victoria Peppiatt and Neil Yager as an email subject-line optimizer; on June 12, 2024, Phrasee rebranded as Jacquard (Capital D, Businesswire, 06.2024).
- Platform channels: email, SMS, mobile and web push notifications, in-app messages, and ChatGPT apps; support for 27+ languages and dialects is claimed (jacquard.com, Aug 19, 2026).
- Cases on the vendor site: retailer Currys saw a 42% increase in opens and 93% in clicks, while cruise company P&O Cruises saw 13% and 18% (jacquard.com, Aug 19, 2026).
- The company is owned by investment fund Capital D; its name comes from the jacquard loom, an ancestor of programmable machines (Capital D, 2024).
The full card is in the works: the "worth it or not" verdict, pricing and a comparison with neighbors will appear as it moves through the card factory.