Persado
0index_PersadoCompany
A marketing-message generator from Persado: selects wording for an email or banner to match an emotion and runs it through response prediction. Focused on regulated industries, especially banks.
Facts
- The company was spun out of Upstream Systems in 2012 by co-founders Alex Vratskides and Assaf Batsiu (TechCrunch, Apr 5, 2016).
- In April 2016, it raised a $30 million Series C led by Goldman Sachs; Bain Capital Ventures, StarVest, and the venture arms of Citi and American Express participated (Finextra, TechCrunch, Apr 5, 2016).
- The product consists of three modules: Create (generation aligned with compliance requirements), Optimize (evaluation and editing of completed messages), and Automate (API-based campaign personalization) (persado.com, Aug 19, 2026).
- Response prediction is based on 120 thousand campaigns and more than 1 million A/B tests; clients include Bank of America, U.S. Bank, Ally, NatWest, Discover, TD Bank, and Vodafone (persado.com, Aug 19, 2026).
The full card is in the works: the "worth it or not" verdict, pricing and a comparison with neighbors will appear as it moves through the card factory.