Phrase
1index_PhraseCarlyle Group
A localization platform from Phrase: texts and UI strings flow through a translation pipeline, while Language AI selects an engine for the language and text type. Built for translation at release speed.
Facts
- The company was assembled from two: in January 2021, Czech company Memsource, together with majority owner Carlyle Group, acquired Hamburg-based PhraseApp; by September 2022, the platforms were consolidated under the shared name Phrase (phrase.com, Carlyle, 2021-2022).
- Platform modules: TMS for translation workflows, Strings for interface strings, Studio for subtitles and dubbing, Portal for employees, Orchestrator for no-code workflows (phrase.com/platform, Aug 19, 2026).
- Phrase Language AI routes tasks across more than 30 machine translation engines and language models by content type and language pair (phrase.com/platform, Aug 19, 2026).
- Plans are partly public: Team is $1245 per month billed annually, the interface plan is $525, and the freelancer plan is $27; Business and Enterprise are by agreement (phrase.com/pricing, Aug 19, 2026).
The full card is in the works: the "worth it or not" verdict, pricing and a comparison with neighbors will appear as it moves through the card factory.