In the catalog since Aug 19, 2026
Zeta
2index_Scatter LabCompany
Companion from Korea's Scatter Lab: users choose or create an AI character and talk with it like an interactive novel. It bets on teenagers and roleplay.
Facts
- In October 2025, users spent 73.62 million hours in Zeta, compared with 48.28 million hours in ChatGPT in Korea that month: Zeta overtook ChatGPT to become the country's most-used AI chat service (koreaherald.com, article dated Nov 11, 2025).
- In Q2 2025, the service became profitable: revenue was 5.2B won, operating profit was 900M won, and margin was 17% (koreaherald.com, Nov 11, 2025).
- Users created more than 190 thousand unique AI characters, with monthly conversation volume exceeding 2.3 billion utterances; about 90% of the global audience are teenagers and people under 30 (koreaherald.com, Nov 11, 2025).
- In the Korea App Store, the app is free with a 4.0 rating from 63,617 ratings; its description claims more than 4 million characters to choose from (App Store, Aug 19, 2026).
The full card is in the works: the "worth it or not" verdict, pricing and a comparison with neighbors will appear as it moves through the card factory.